We are recruiting one person. A Director of Marketing with a mandate we've never given anyone. Build the whole engine.
Scroll. This takes a few minutes.
It should.
File 01 / Read First
This is not a careers page. This is not a job posting.
This is an invitation to build the marketing engine behind a company most people have never heard of. That's about to change.
File 02 / The House
Safe Industries started in 2005 serving the fire service. The belief was simple. Serve people who serve others.
Today it is no longer a single company. It is a growing house of Service First brands operating across mission critical industries. Fire apparatus and equipment. Emergency response. Fuel. Power. Waste.
Every brand exists to serve the people who show up when everything goes wrong.
01
Safe Industries
Fire apparatus, equipment, and service
02
Emergency Response
Disaster logistics and deployment
03
Cursa Fuel
Onsite and emergency fueling
04
Linchpin Power
Generators and temporary power
05
OnCall Waste
Roll-off and waste logistics
$0M
Annual revenue
0+
Employees
0
States
0
Locations
Multiple industries · Multiple sales teams · Multiple VPs · Hundreds of products · Thousands of customers · Growing fast
We serve people
who serve others.
That's the whole strategy. Your job is to make sure the right people hear it.
File 03 / The First Months
This is a brand new mandate, not an orientation. You'll learn the business the only way that counts. In person. And you'll get your hands dirty on day one, because some things can't wait for a plan.
While you're at it
You'll design the marketing organization you believe should exist. Once you can articulate the structure, you'll have the opportunity to hire it.
We believe the people closest to the work should build the team. You'll be shipping the whole time. Learn as we go is the culture here.
File 04 / Scope of Ownership
Not a metaphor. The full deployment side of the brand. Read the wall.
Trade shows · Events · Brand strategy · Marketing strategy · Campaigns · Paid advertising · SEO · Analytics · CRM · Email · Merchandising · Showroom experiences · Warehouse experiences · Creative direction · Agency management · Regional marketing · Sales enablement · Launch strategy · Vendor relationships · Marketing systems · Budgeting · Marketing operations · Customer experiences · Marketing technology
Already in the building
Content creates.
Our Director of Content and his team make work most companies can't buy. Real people. Real stories. No stock.
Where you come in
Marketing deploys.
Your job is making sure that work reaches the right audience at the right time with the right strategy. Trust is the input. Revenue is the output.
File 05 / A Week in the Seat
One day
You're launching a fuel company.
The next
You're planning FDIC.
The next
You're redesigning warehouse signage.
The next
You're building an emergency response campaign.
The next
You're meeting a fire chief.
The next
You're planning paid media.
The next
You're walking a fabrication shop.
The next
You're merchandising a showroom.
The next
You're arming a sales team with what they need to close.
The next
You're proving it all showed up on the bottom line.
Every week is different. Every week has the same scoreboard. Revenue.
File 06 / Reporting Structure
You report directly to the Chief Brand Officer. You work directly with the C suite, vice presidents, directors, sales teams, operations, and the content team.
When you need a decision, you talk to the person who makes it.
File 07 / Travel
This is not
a desk job.
8 states · 12 locations · Trade shows · Fire conferences · Customer visits · Ride alongs · Rain or shine
Full time · Based in the Upstate of South Carolina · Frequent travel required
File 08 / Why This Role Exists
This is a blue collar, service based business. We don't sell one product and call it a day. We sell products and service across five brands, and marketing here means helping people understand the value of both before they ever need them.
One role. Five brands. Eight states. And we're not slowing down.
File 09 / The Person
Someone who sees opportunities before anyone asks. Someone who can take three ideas and build the remaining twenty seven.
Comfortable making decisions. Energized by ownership. Excited by complexity across brands, industries, and states.
If you need instructions, this isn't your role. If you write them, keep reading.
File 10 / The Deal
Paid to build
Full time. Salaried. Compensation that matches the mandate, not the market minimum.
Health benefits
We're in the business of protecting people. That starts with our own.
Generous PTO
Rest is part of readiness. Take real time.
You'll hear real numbers in the first conversation, not the last. We won't ask you for five deliverables and then surprise you with the offer. That's not service.
File 11 / The Application
There is no apply button. There is no form. There are five deliverables. Treat them like the job depends on it, because it does.
01
Show us one project you're proud of.
Tell us why. One project. Your best.
02
Teach us something.
Anything. We want to see how you think and how you explain.
03
Find something on one of our brands you believe could be improved.
Tell us how. Safe Industries. Emergency Response. Cursa Fuel. Linchpin Power. OnCall Waste. Pick your target.
04
Tell us about something you built.
Not maintained. Built.
05
Record a short video. Two to five minutes.
Tell us why this opportunity matters to you. Tell us what excites you most about building marketing for a company with multiple brands, industries, customer types, states, sales teams, and trade shows.
Send all five to:
[email protected]Full time · On site in the Upstate of South Carolina · Frequent travel · Relocation means you're serious
Our promise / Read this twice
We know what applying feels like right now. AI screeners. Keyword filters. One click, three hundred applications, zero replies. Silence as a system.
Not here. No automated hiring. No recruiter screening. No AI filtering. Every serious submission is read personally by the Chief Brand Officer.
And if you complete the five deliverables with real effort, you will get a real response from me. About your work. Written by a person, not a template.
That's my promise. That's how we serve people who serve others.
Chance Craven
Chief Brand Officer, Safe Industries
Finest service is the standard.
One role. Five brands. Eight states.
Build the engine.
If you finished this page thinking "I have to be part of this," start your first project tonight.
See the five deliverablesOne last thing
You probably know the builder it belongs to. Send it to them.